Building your MailChimp subscribe form

June 20, 2013
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Continuing our discussion on setting up a MailChimp newsletter system…Creating a sign-up form in MailChimp is easy. Once you have a list started, simply click the name of the list to see who has subscribed (no one yet, since you are just beginning) then click “Signup forms” in the menu bar above the list information. […]

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Time to monkey around with email newsletters

June 19, 2013
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Online people like to be connected. That’s why email newsletters are still the best tool for supplementing a website or online shop – according to Internet guru Jacob Neilsen. So starting an online newsletter is sort of a no-brainer for serious sellers. And the best place to begin is with Mail Chimp, the online service […]

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April 11, 2013
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You are allowed five photos for each product on Etsy.  Use every spot!  The first photo should be your most interesting image – the one that catches the viewer’s eye and invites them to click and look more closely at the item.  The remaining four images need to tell everything else about your product.  Use […]

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Feedback Loops

January 30, 2013
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Getting feedback from your customers is an essential part of developing a successful business.  It is particularly challenging for online sellers. If you were running a traditional art gallery on Main Street, you would be able to chat with folks who walked in the door. Your conversations would reveal what they were looking for, what […]

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The Secret Number One Way to Get Things Done!

January 27, 2013
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Developing a successful Etsy shop is a piece of work.  Really.  It is a job. You work it. You can be a hobby seller on Etsy with minimal effort. Just hang out and sell a few things now and then. But to really be successful, there are dozens of things you need to get done […]

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Still haven’t joined an Etsy team?

January 10, 2013
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Etsy is all about connections. Being part of an Etsy team is one great way to build relationships. I was feeling invisible on Etsy until I got involved with a couple friendly and busy teams. There are thousands of teams on Etsy, all started and managed by Etsy members. You can find: Teams to boost […]

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Treasury Challenge

December 12, 2012
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One path to visibility on Etsy is getting your products included in treasury lists that other people create.  Etsy discourages making treasuries with your OWN products, instead inviting you to network, join other people’s circles and teams, and build a base of friends, followers and fans who will showcase your items in the treasuries they […]

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Get cozy with your Shop Stats!

November 15, 2012
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Etsy provides an incredible support system for shop owners. One amazing feature is the Shop Stats page, where simple graphs and lists show you exactly how people are finding and looking at your shop items. To see your Shop Stats, sign in to your Etsy account and pull down on the Your Shop link in […]

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Here’s a couple things that might go with that!

October 12, 2012
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Cross selling is a challenge on an Etsy shop.  The Etsy system always shows two thumbnails of other items over on the right side of a product page, but you can’t specify these.  So how do you suggest coordinating items? Wanita, from WackyWanitaDesigns, has come up with a clever solution.  She uses one of her […]

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13 Doors to your shop

September 2, 2012

When you list or edit an item in your shop, you can add up to 13 Tags. 13 ways for people to find your items when they search for things. 13 doors to get into your shop. Tooth Fairy Doors by Enchanted Door at Etsy.  Tags are keywords about your item that Etsy uses to […]

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