Color plays a huge part in people’s buying decisions, especially for arts and artisan handcrafts. Customers choose items with colors that fit their personality and match their existing decor. Certain colors are popular during different seasons. The Etsy Trend Watch blog posts (at www.etsy.com/blog/en/tags/SH-Trend-Watch) predict colors, items and styles that will be popular in an upcoming months. And HGTV names a “Color of the Month” selected from a wide variety of popular online sources. Just search Google for “HGTV color of the month” – the current trending color for July 2013 is peach!
Pay attention to trending colors and promote your own work accordingly.
Set your 4 “featured listings” to reflect the season’s most popular color theme. Here’s how….
Rearrange your front page so trending colors complement one another.
Take part in Team Treasuries designed around trending colors.
Illustration courtesy and © Kim atBlueOtterArt on Etsy www.etsy.com/listing/84970976/the-delicate-world-of-the-fuscia?ref=shop_home_active