I was hired by our county arts council to put together a series of classes on the theme “The Business of Art.” Along with workshops in digital photography, website design, marketing yourself and organizing your time, I included a workshop on Etsy and arranged for my friend David Joaquin to teach the class.
The “How to Sell on Etsy” class was sold out. It was by far the most popular workshop in the series. David brought his computer to demo Painted Moon Gallery, his own Etsy shop, and the Etsy admin interface. He brought samples of his prints and paintings, samples of the packaging he uses to send orders, and a great deal of enthusiasm.
The two hour class was packed with an amazing amount of new information. How to set up a shop on Etsy. The significance of your shop name. Who is a typical Etsy customer and how they search for things. The whole renewing products strategy. The need for low cost items like cards and small prints. Customer service, packaging and shipping what you sell.
But the most valuable information that David shared was the concept of what it means to be Etsy-esque. What type of artwork is likely to be successful on Etsy? What do Etsy shoppers like, what do they love, what will become popular and sell on Etsy? He challenged everyone to go hang out at Etsy for awhile and view the home page, view Treasuries and the Etsy sellers in our own niche who have the most sales. Discover for yourself this elusive Etsy-esque quality – this combination of handmade, quirky, unique, elegant, and precious.
Illustration “Arianna, Hummingbird Dance” courtesy and © David Joaquin at Painted Moon Gallery on Etsy Painted Moon Gallery.