Promote, Market & Network

Increase your Etsy sales: Why you must have a logo or improve your current one

October 25, 2014
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A guest post by Cristina, Sombras Blancas Art & Design! _____ First impression. That’s the main reason a business needs a professional logo design and the other branding elements that come with it. I’m sure you have heard this many times before. It is one of the most important reasons but there are some others […]

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Share your story

February 12, 2014

This morning there was an email from Etsy inviting sellers to “Tell Us Your Story.”  The request was from Etsy’s Seller Handbook team.  A handy online form is linked so Etsy sellers can pitch the story they wish to share – either to write it themselves or to be interviewed by a regular editor.  In […]

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Peach is the Color of the Month!

July 17, 2013
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Color plays a huge part in people’s buying decisions, especially for arts and artisan handcrafts.  Customers choose items with colors that fit their personality and match their existing decor.  Certain colors are popular during different seasons.  The Etsy Trend Watch blog posts (at www.etsy.com/blog/en/tags/SH-Trend-Watch) predict colors, items and styles that will be popular in an […]

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Building your MailChimp subscribe form

June 20, 2013
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Continuing our discussion on setting up a MailChimp newsletter system…Creating a sign-up form in MailChimp is easy. Once you have a list started, simply click the name of the list to see who has subscribed (no one yet, since you are just beginning) then click “Signup forms” in the menu bar above the list information. […]

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Time to monkey around with email newsletters

June 19, 2013
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Online people like to be connected. That’s why email newsletters are still the best tool for supplementing a website or online shop – according to Internet guru Jacob Neilsen. So starting an online newsletter is sort of a no-brainer for serious sellers. And the best place to begin is with Mail Chimp, the online service […]

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Feedback Loops

January 30, 2013
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Getting feedback from your customers is an essential part of developing a successful business.  It is particularly challenging for online sellers. If you were running a traditional art gallery on Main Street, you would be able to chat with folks who walked in the door. Your conversations would reveal what they were looking for, what […]

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Still haven’t joined an Etsy team?

January 10, 2013
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Etsy is all about connections. Being part of an Etsy team is one great way to build relationships. I was feeling invisible on Etsy until I got involved with a couple friendly and busy teams. There are thousands of teams on Etsy, all started and managed by Etsy members. You can find: Teams to boost […]

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Treasury Challenge

December 12, 2012
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One path to visibility on Etsy is getting your products included in treasury lists that other people create.  Etsy discourages making treasuries with your OWN products, instead inviting you to network, join other people’s circles and teams, and build a base of friends, followers and fans who will showcase your items in the treasuries they […]

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Here’s a couple things that might go with that!

October 12, 2012
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Cross selling is a challenge on an Etsy shop.  The Etsy system always shows two thumbnails of other items over on the right side of a product page, but you can’t specify these.  So how do you suggest coordinating items? Wanita, from WackyWanitaDesigns, has come up with a clever solution.  She uses one of her […]

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13 Doors to your shop

September 2, 2012

When you list or edit an item in your shop, you can add up to 13 Tags. 13 ways for people to find your items when they search for things. 13 doors to get into your shop. Tooth Fairy Doors by Enchanted Door at Etsy.  Tags are keywords about your item that Etsy uses to […]

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