Promote, Market & Network

Feedback Loops

January 30, 2013
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BlueOtterArt Getting feedback from your customers is an essential part of developing a successful business.  It is particularly challenging for online sellers. If you were running a traditional art gallery on Main Street, you would be able to chat with folks who walked in the door. Your conversations would reveal what they were looking for, [...]

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Still haven’t joined an Etsy team?

January 10, 2013
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BlueOtterArt Etsy is all about connections. Being part of an Etsy team is one great way to build relationships. I was feeling invisible on Etsy until I got involved with a couple friendly and busy teams. There are thousands of teams on Etsy, all started and managed by Etsy members. You can find: Teams to [...]

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Treasury Challenge

December 12, 2012
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BlueOtterArt One path to visibility on Etsy is getting your products included in treasury lists that other people create.  Etsy discourages making treasuries with your OWN products, instead inviting you to network, join other people’s circles and teams, and build a base of friends, followers and fans who will showcase your items in the treasuries [...]

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Here’s a couple things that might go with that!

October 12, 2012
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BlueOtterArt Cross selling is a challenge on an Etsy shop.  The Etsy system always shows two thumbnails of other items over on the right side of a product page, but you can’t specify these.  So how do you suggest coordinating items? Wanita, from WackyWanitaDesigns, has come up with a clever solution.  She uses one of [...]

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13 Doors to your shop

September 2, 2012
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BlueOtterArt When you list or edit an item in your shop, you can add up to 13 Tags. 13 ways for people to find your items when they search for things. 13 doors to get into your shop. Tooth Fairy Doors by Enchanted Door at Etsy.  Tags are keywords about your item that Etsy uses [...]

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Sharing Treasuries on your own website

April 30, 2012
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BlueOtterArt A comment on the “Treasuries Sell Stuff ” article that I wrote in March turned me on to a nifty tool for sharing Etsy Treasuries on a blog or a website – such as here at MyEtsyBlog.com. The Etsy Treasury Posting Tool at stylishhome.com gives you easy instructions and an online form for getting the [...]

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Making it to the front page

April 21, 2012
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BlueOtterArt I really enjoy making Treasuries.  A few weeks ago I wrote an article titled Treasuries Sell Stuff about a item that sold after it was featured in one of my Treasuries. A reader commented a day later:  “It’s awesome when Treasuries sell something… and I’m sure that they do sell things all the time. [...]

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Learning how to put it all together

April 20, 2012
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BlueOtterArt As I develop my Etsy shop, it becomes really clear that Etsy just one part of my whole online presence. The shop is a central component, to be sure – the hub around which everything moves.  But it is linked to so many other things!  Etsy provides a widget that connects my shop with [...]

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Treasuries Sell Stuff

March 19, 2012
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BlueOtterArt I created another treasury this weekend, an odd collection titled Poetic License, with artwork centered on a theme of poets and songwriters. And this morning, a message arrived in my conversations from one of the featured artists… “Kim, I appreciate you listing my piece, Rumi words on Canvas with Tree and Crescent Moon, in [...]

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Goin’ on a treasure hunt

January 20, 2012
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BlueOtterArt I created my first Etsy Treasury today.  For months I have been adding products to my favorites list (“I Heart It“) as well as enjoying  Treasury collections from others.  At last it just felt like the right time to take a stab at the process myself. I started by looking at a couple of [...]

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